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Writing Romance: An Introduction

Ever thought about writing romance, but wondered what actually sells? 📖


In this class, Anthony Ehlers unpacks the $1.5 billion Harlequin Mills & Boon phenomenon, a global powerhouse selling 130 million novels every year.


You’ll learn:
✨ How the romance market really works
✨ The different imprints (from sweet to steamy)
✨ Tropes readers can’t resist
✨ What publishers look for, and how to get noticed

REGISTER - 26 Feb '26 AM 

The class is at 11 am (SAST)

  • 9 am London
  • 8 pm Sydney
  • 1 am Los Angeles
  • 4 am New York

The class is at 9 pm (SAST)

  • 7 pm London
  • 6 am Sydney
  • 11am Los Angeles
  • 2 pm New York

When you register for Zoom, click the blue Johannesburg link to change the form to your timezone.

All classes are recorded. Please register to receive the replay link. Input your text in this area

Meet Anthony.

Anthony began his career at a lifestyle magazine before moving into public relations and media, and now works as a storyteller for a leading investment brand. A seasoned scriptwriter, he has written four television features, and his short fiction has appeared in National Arts Festival–sponsored anthologies, including Bloody Satisfied (2013) and Breaking the Rules (2014).

As a creative writing facilitator, he is passionate about sharing storytelling insights with writers at every stage of their journey. He created the popular Write Your Novel in a Year series and is known for inspiring audiences with his energy, humour, and sharp insights into novels, short stories, and film. Anthony believes that when craft, passion, and perseverance come together, great storytelling follows.

A deadline is the fastest way to fill a blank page

and in this class I am going to tell you about 52 of them.

About Us

Deadlines are the solution.

In a perfect world, no writer would ever get stuck, be stumped or get sucked into the black hole that is the internet. We would sit down, the muse would descend and we’d produce literary magic, but this world is far from perfect. We get stuck, stumped and sucked in by hyperlinks. We need deadlines.

Deadlines for Writers is the kindest, most productive writing community on the internet. We kick procrastination butt by meeting daily, weekly and monthly deadlines.

Deadlines for Writers

Deadlines for Writers is the home to several writing challenges. We host the 12 Short Stories in 12 Months, 12 Poems in 12 Months and 52 Scenes in 52 Weeks novel-writing challenge.

We write together, critique each other's work and constantly improve our craft.

Visit Deadlines for Writers

Write your book in a year

If you have always dreamed of writing a novel or if you have several incomplete manuscripts languishing in your drawer or if you need some extra help and accountability, well, this challenge is just for you.

Weekly deadlines, flexible prompts and a supportive community will make the challenge of writing a novel not only possible but fun.

Mia Botha

Founder

Mia has been a creative writing coach for more than 13 years. She created the Deadlines for Writers, which as the name implies, is a deadline-driven, online critique group that helps writers beat procrastination and perfectionism and overcome self-doubt because she has learnt that a deadline is the fastest way to fill a blank page.